Rob Gilcrest

Executive Creative Producer

Work Experience

VP, Executive Producer | January 2023 - Present

Senior Producer | January 2021 - January 2023

Creative production lead for the entire agency
Produce TVC, OLV, media events, consumer events, photo shoots, creative mailers, pitch theater, and anything else that comes across my desk

Producer | June 2017 - May 2020

Manage projects from conception to launch for brands including Cars.com, Microsoft, Nike and Converse.
Produced all content for the Cars.com real-time response Super Bowl campaign, which included 85 unique assets and was shortlisted for a Cannes Lion.
Excel in developing strong, trusted relationships with clients, account services and creative teams.

Senior Integrated Producer | November 2015 - June 2017

Digital Producer | April 2013 - November 2015

Associate Digital Producer | October 2011 - April 2013

Bringing content, digital, and experiential ideas to life
- Deliver the best version of a creative team's idea that the budget and schedule can afford
- Collaborate with 3rd party vendors and agency resources to produce projects from kick-off to delivery
Making the client services department happy
- Create production plans, schedules, and staffing plans in order to ensure on time delivery of projects
- Manage money to ensure projects are delivered on (or under) budget

Marketing Associate | October 2010 - February 2011

Introduced a new player to the market
- Helped design their logo, build their website, and create other business collateral for the company launch
- Executed their Google AdWords campaign and helped craft their mission statement/company identity
Developed a marketing plan
- Researched trade shows and industry conferences in order to recommend which ones to attend.
- Performed competitor analysis reviews to determine which clients to approach

(Freelance) Production Assistant | March 2010 - August 2010

Got my feet wet in every department at the agency
- Performed competitive analysis reviews, archived production files, and liaised with flash development companies
- Created powerpoint decks, wrote copy, formatted spreadsheets, processed vendor contracts
Performed ad hoc duties as needed
- Booked travel for the entire agency and catered meetings
- Restocked supplies, delivered inter-office mail, assisted with spillover work

Account Coordinator | September 2009 - February 2010

Executive Assistant | February 2009 - September 2009

Provided support to the account team
- Routed powerpoint decks through internal approval process and maintained version control
- Prepared content for submission to client's legal review board
Managed the client's Speaker Bureau (Physicians and RN's that gave presentations on diabetes treatment options)
- Assisted presenters with customizing powerpoint decks based on their preferred story telling approach
- Helped users troubleshoot issues with the self-service platform
Researched medical conferences that aligned with our client's products
- Made recommendations for which events to participate in, and which products to feature
- Submitted applications and kept track of various deadlines for participation
Provided administrative support to the CEO and COO

Dickinson College | Carlisle, PA | Class of 2008

Bachelor of Arts, International Business and Management

4 year starter on the baseball team; Captain senior year