Broadcast and OLV
Lenovo
I was brought in as agency EP when this global B2B campaign launch spot shifted from shooting a generic cast in Europe to filming Eva Longoria in Los Angeles.
I kept the reigns held firmly on a budget that kept trying to run away and brought a calm, affirming, and educating presence to clients and colleagues not accustomed to high value SAG commercial shoots, let alone those that come together in 6 weeks over the year end holidays.
Bank of America
When Chris Sale signed with the Boston Red Sox, we brought this spec script to our clients, who took it to the Red Sox, and got the players on board. We had just 1-hour with talent. To film before opening the park to an event.
I sourced the ice cream truck as well as managing our production partner from triple bid through final delivery of the finished piece.
As agency producer, I managed the triple bid for a budget that was 5x their usual spend, and stretched those dollars as far as they could to maximize the ROI. In addition to three hero spots, we made dozens of cutdowns and static assets and shipped everything in every aspect ratio imaginable.
Dremel
With Dremel’s dated brand, and performance based content, they were having trouble breaking through with a new younger customer base we delivered them a fresh brand identity and integrated campaign featuring OLV, animated and static social, and even employer branding within their headquarters.
With our clients out of their comfort zone, spending more money than they are accustomed to, there was a lot of educating and reassuring needed to keep them happy and focused on the right things, and a lot of pressure to delivery extra cuts and content from the scenes.
Elkay
That’s Elkay. It’s a simple tagline, but it solved the biggest challenge our client was facing. People were using their products all the time, they just didn’t know it.
To tell that story, we pushed them away from white light showroom sets and catalog-like creative to storytelling and emotion.
