Branded Films
Asics
As agency producer, I shaped the film around budget and timeline limitations, managed our production partner through the shoot, and delivered extra content for social to boost ROI.
When Asics runner Johnny Gregorek lost his brother to mental health struggles, he decided to do something to raise awareness on the issue that would make his brother laugh. That lead Johnny to set the Guinness World Record for fastest mile run in blue jeans. Since then, the Blue Jean Mile is a program that Asics has sponsored to raise money for the National Alliance on Mental Illness.
Lenovo
For the 4th year of Lenovo’s Evolve Small campaign, targeting small business across North America, we offered AI up-skilling, hardware and tech grants, and filmed Case studies for 10 different contest winners.
I pulled together the logistics and worked with our creative team to develop the stories for each of the 9 businesses we featured, and managed our production partner who shot and edited every film + cutdowns for each.
Chick-Fil-A
As one of our larger corporate communications clients, we flew to tiny towns all over the country to produce a lot of long-form , narrative driven content related to recruitment and employee engagement for Chick-Fil-A and its subsidiaries.
I sourced and managed a local production partner to conduct the 3 day shoot, including a 1:00AM delivery.
Aldi
Private label food manufacturers and co-packers are the life-blood of Aldi’s operations. To showcase two of their top partners, and what it takes to succeed as an Aldi supplier, we created two supplier spotlight videos that highlight The Suter Company and Fowler Packing, at a Global Supplier Summit.
I sourced and managed the production partner that shot these spotlights and partnered with our creative and internal studio team for editorial and post-production.
Bank of America
Over the course of a few years, I produced long-form documentary style branded content to support a variety of Bank of America’s sponsorship programs, including The Special Olympics, Major League Baseball, Veterans organizations, Project(RED) and Bryant Park Winter Village, among others.
