Earned-Led Activations

The Oscar Mayer
Weenie Chapel

A large Oscar Mayer hot dog balloon with the words 'Wienermobile of Love' and 'Just Launched.' In front, there is a hot dog-shaped cake, a bouquet of flowers, and some gift boxes on a table.

For one unforgettable weekend, we brought the Weinermobile to the Little White Chapel in Las Vegas, giving Oscar Mayer superfans the opportunity to elope in the most joyful way possible.

A large, colorful Oscar Mayer Wienermobile decorated with a flower arch, set up for a wedding ceremony with white chairs and a yellow aisle in front of a theme park.
Four men in red and white striped shirts holding orange and red objects, standing in front of a bright orange Oscar Mayer backdrop.
Two people in beige suits celebrating with confetti in front of a yellow Oscar Mayer hot dog truck, holding spray cans, smiling.

To celebrate the show’s one year anniversary, we decided to send the Good Morning America team a gift so quirky, they had to open it on air.

I performed all the R&D, sourced the food stylist / mosaic artist, built the frame, and managed all the real-time logistics related to delivering a fresh meat and cheese portrait to ABC’s studio the morning of the show.

Lunchables

The Moist Maker

While everyone wants to compete for share of voice on Thanksgiving, we decided to focus on leftovers, and leveraged the iconic Thanksgiving episode of Friends that introduced the world to The Moist Maker.

A limited run of bottles were available on Amazon but sold out in hours.

Sandwich layered with various ingredients, a jar of Heinz Leftover Gravy, and containers of cranberry sauce on a countertop with green tiled wall in background.
Close-up of a dessert with layers of cookie crumble, caramel, cheese, and cherry topping.
A purple ceramic plate with a brown rim on a light-colored marble countertop against a green tiled wall.

Hershey Kiss x Pokemon

A Hershey's Kisses chocolate box themed with Pokémon branding, featuring a chocolate Hershey's Kiss with a Pokémon label, on a red background.

With 151 different collectible Pokemon Kisses and no easy way for fans to keep track of them, we made a limited run of this display box that was available exclusively on Hersheys.com

A red tin box with illustrations of Pokémon characters on the inside lid and small Pokémon-themed candies in the bottom compartment.
The image shows a Pokémon-themed collector's case box for Hershey's Kisses chocolates, with a Pikachu figurine and a Pokémon-themed small package. There are Pokémon candies, a Pokéball, and Pokémon-themed accessories like headphones and a notebook on a wooden table, with a small yellow table and a potted plant on the left side.
A hand with red nail polish holding a small packet of Buffalo sauce over a plate of crinkle-cut french fries, with a bottle of Kraft Mayo Buffalo Style Dressing in the background on a blue surface.

Kraft Mayo

Kraft Heinz came to us with a simple ask. Deliver a PR stunt for Buffalo Mayo that speaks directly to the mayo freaks. Our insight was that mayo lovers would bring it with them if BYOM wasn’t such a stigmatized topic.

To give them a way to smuggle their Buffalo Mayo into cookouts our restaurants, or wherever, we developed Buff Balm - a kit that allows you to film a lip balm container to discreetly take your buffalo mayo to go.

The 1,000 kits sold out in 24 hours.

A burger with lettuce, tomato, cheese, and a sausage patty on a bun, placed on a blue circular platform. Behind it, there is a bottle of Kraft Mayo Buffalo Style Dressing and a small tube of Buffalo Balm, all set against a light blue background.
A box labeled 'Buffalo Balm' and a bottle of Kraft Mayo Buffalo Style Dressing, a compact mirror, and a makeup brush on a blue background.
A young man in a black t-shirt opening a blue box that contains a bag of chips, a tube of balm, and a small item, with the box labeled "Hello, Buffalo" and the phrase "Tangy. Spicy. Anywhere-Y." on the front.
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